Today, we delve into the untapped economic potential of working moms. I had the pleasure of speaking with Carla Titus, a financial expert with over seventeen years of corporate finance planning experience and the founder of Wealth Worth Within, recently for the Breaking Money Silence podcast.  As a mom of two, Carla offers a unique perspective on balancing family and career.

Q: What is the economic impact of employing more part-time working moms?

A: Carla highlights the significant economic impact of employing more part-time working moms. Between 1970 and 2013, working moms contributed an astonishing $2 trillion to the labor force. This statistic underscores the potential boost to the economy when moms are given the flexibility to balance work and family responsibilities. Part-time roles allow companies to tap into a highly skilled workforce, enhancing productivity and economic growth.

Q: What is the biggest misconception about working moms?

A: One prevalent misconception is that working moms are less committed to their jobs because they prioritize their families. Carla challenges this notion, explaining that working moms are incredibly efficient and often deliver high-quality work in a shorter amount of time. Their motivation to excel in both their professional and personal lives means they bring a unique dedication and efficiency to their roles, disproving the idea that their commitment is divided.

Q: How can a business owner utilize the power of working moms in their business?

A: One effective strategy is to offer flexible, part-time, and remote work options. This allows working moms to balance their responsibilities while significantly contributing to the business. By focusing on results rather than hours worked, businesses can leverage a motivated and skilled workforce. Carla’s own business model at Wealth Worth Within demonstrates this approach, where flexibility and remote work have led to high employee satisfaction and retention.

Incorporating working moms into the workforce not only benefits the economy but also brings diverse perspectives and high efficiency to businesses. By breaking down misconceptions and offering flexible work options, companies can create a more inclusive and productive work environment, proactively harnessing the power of working moms.

How can you empower working moms in your business or company?