In this episode of The Unique CPA, I join Randy Crabtree for an honest conversation about the often-unseen forces that shape how professionals understand, communicate, and price their value.

We explore how cultural expectations, personal history, and money beliefs influence the way people show up in their careers, particularly women. I share my own journey from FDIC bank examiner to wealth psychology practitioner, along with the missteps, insights, and mindset shifts that led me to this work.

Our conversation touches on what it really takes to build confidence, move toward value-based pricing, and step into niche expertise without apology. We also discuss why asking for what you’re worth can feel so uncomfortable, and how changing the way you think about money and value can lead to greater professional satisfaction and personal fulfillment.

This episode is for anyone who has struggled to articulate their worth, felt uneasy advocating for themselves, or wondered why confidence around pricing and value can feel so elusive, even for highly capable professionals.

🎧 Listen or watch the full conversation below.